[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"services-doc-en-seo-tecnica":3,"site-version":112},{"id":4,"title":5,"aiNote":6,"body":7,"color":56,"description":57,"extension":58,"eyebrow":59,"faq":60,"forWho":70,"gets":74,"icon":79,"meta":80,"navigation":81,"order":82,"path":83,"pose":84,"related":85,"seo":88,"slug":89,"stem":90,"steps":91,"tech":104,"title1":109,"title2":110,"__hash__":111},"services\u002Fen\u002Fservices\u002Fseo-tecnica.md","Technical SEO for websites","AI helps group thousands of addresses during an audit or a migration and spot recurring error patterns more quickly.",{"type":8,"value":9,"toc":47},"minimark",[10,15,19,23,26,30,33,37,40,44],[11,12,14],"h2",{"id":13},"what-technical-seo-means","What technical SEO means",[16,17,18],"p",{},"It is everything that lets Google read and understand your site: addresses and redirects, indexable pages and duplicates, structured data, sitemaps, internal links, versions in several languages. It is not about the copy but about how the site is built, which is why it is best done by whoever writes the code.",[11,20,22],{"id":21},"technical-audit","Technical audit",[16,24,25],{},"I crawl the site with Screaming Frog and cross-check the results with Search Console data: pages excluded from the index, errors, redirect chains, wrong canonicals, duplicate titles and descriptions, broken internal links. The result is a prioritised list of fixes, with what is worth correcting right away and what can be left.",[11,27,29],{"id":28},"structured-data-and-rich-results","Structured data and rich results",[16,31,32],{},"I implement JSON-LD structured data relevant to the content, such as articles, products, breadcrumbs and business information. It can make a page eligible for the rich results supported by Google, without guaranteeing that they will appear.",[11,34,36],{"id":35},"migrations-and-redesigns","Migrations and redesigns",[16,38,39],{},"When a site changes platform or structure, its addresses change and its rankings are at risk. I prepare the map of old and new addresses, set up 301 redirects, update internal links and sitemaps and check indexing after launch.",[11,41,43],{"id":42},"multilingual-sites","Multilingual sites",[16,45,46],{},"For multilingual sites I set up hreflang, localised addresses and sitemaps with the alternate versions, so Google shows every visitor the right language and does not treat translations as duplicate content. It is the same work I did on this site, in Italian and English.",{"title":48,"searchDepth":49,"depth":49,"links":50},"",2,[51,52,53,54,55],{"id":13,"depth":49,"text":14},{"id":21,"depth":49,"text":22},{"id":28,"depth":49,"text":29},{"id":35,"depth":49,"text":36},{"id":42,"depth":49,"text":43},"from-iris to-sky","Technical SEO for websites: audits, structured data, migrations and redesigns without losing rankings, multilingual sites with hreflang. Fixes in the code.","md","Services — Technical SEO",[61,64,67],{"q":62,"a":63},"Does technical SEO include content?","No: I handle the technical side, meaning how the site is built and how Google reads it. Copy and content strategy stay with you or with whoever handles editorial SEO, and I am happy to work alongside them.",{"q":65,"a":66},"Does changing site mean losing rankings?","It can, if addresses change without control. With a map of old and new addresses, 301 redirects and a check after launch, the risk drops considerably and any fluctuations stay temporary.",{"q":68,"a":69},"Does structured data guarantee rich results?","No: it makes a page eligible for the rich results supported by Google, but Google decides whether to show them.",[71,72,43,73],"Anyone with pages that do not show up on Google","Those about to rebuild their site or change platform","Agencies that want a technical check before going live",[75,76,77,78],"Technical audit with a prioritised list of issues","Structured data (JSON-LD) for the site's content","Migrations with an address map and 301 redirects","Hreflang and localised addresses for multilingual sites","search",{},true,11,"\u002Fen\u002Fservices\u002Fseo-tecnica",13,[86,87],"velocita-seo","siti-web",{"title":5,"description":57},"technical-seo-for-websites","en\u002Fservices\u002Fseo-tecnica",[92,95,98,101],{"t":93,"d":94},"Audit","I crawl the site and read the Search Console data: indexing, errors, duplicates.",{"t":96,"d":97},"Action plan","You get the fixes in order of priority, explained.",{"t":99,"d":100},"Fixes","I fix the code, structured data, redirects and sitemaps.",{"t":102,"d":103},"Check","I crawl again and follow indexing over the following weeks.",[105,106,107,108],"Search Console","Screaming Frog","Schema.org","JSON-LD","Technical SEO for websites:","a site Google can read, understand and index properly.","SCgi3-gdEDACb4qKajrPsuwxosK5KepYEKeLvxU3238","2.2.0"]