Olio Intini

For Olio Intini I worked with the studio Humus Design, who created the design. The WordPress site with online shop sells the oils directly in Italy and abroad, and although it was built several years ago, it still holds up well against more recent websites.

The client

Intini produces extra virgin olive oil in Alberobello, Apulia, combining the experience of four generations of millers with the energy of young Pietro Intini. About 20 hectares of olive groves between Alberobello and the Itria Valley, continuous oxygen-free extraction and eight labels, including the Slow Food Presidium Cima di Mola. Awards include Best Extra Virgin Olive Oil in Europe 2018, Flos Olei Farm of the Year 2020 and 2022, Gambero Rosso Best Olive Oil Producer 2014 and Olive Japan 2023.

Architecture and technologies

The site is built on WordPress with a custom theme: pages are composed of Gutenberg blocks enriched with ACF fields, so content stays manageable without affecting the design, and the e-commerce, built with WooCommerce, is integrated in the same dashboard. Pages and products are translated to reach foreign customers and importers. For multilingual WordPress I use Polylang or WPML depending on the project; why I now prefer Polylang is explained in this article.

My work

The site had to do two things at once: tell the story of an outstanding producer with the same care that goes into its oil, and sell online, in Italy and abroad. I built Humus Design's project with attention to every detail, from typography to spacing to images, because on a site like this the quality of the presentation is part of the product. Alongside the storytelling I integrated the online shop for direct sales, with catalogue, product pages, cart and checkout in a straightforward purchase path.

The outcome

The producer sells its oils online, abroad too, without intermediaries. And years later the site still looks modern: the result of a solid design and a faithful build, with no shortcuts that age quickly.